Emerging Trends Shaping Contemporary Business Strategy

Abstract

This study constitutes a theoretical review of existing literature relevant to the subject. The briefly discusses salient issues in conventional business strategy formulation and executilays significant emphasis on the key emerging trends that have shaped contemporary formulation and execution. The key trends identified and discussed are; the inclusion of thestaff and lower level managers, role of technology, outsourcing, alliances, consolidati globalization, environmental impacts, emphasis on decisions rather than structures, work-lstrategic architecture, facilities management, diversification and knowledge management.