Role of Integrated Talent Management Processes in Competitive Advantage of Telecommunication Firms in Nairobi City County, Kenya

Abstract

The purpose of this study was to examine the role of integrated talent management in competitive advantage of telecommunication firms in Nairobi City County, Kenya. Specifically, the study sought to analyze the roles of integrated talent acquisition, talent development, talent compensation, talent retention processes and the moderating role of transformative leadership when implemented as a bundle. The study employed a descriptive cross sectional survey design using both quantitative and qualitative approaches. Data was collected using semi-structured questionnaires and interview guide. A simple random sampling technique was used to select the sample size of 377 from the total population of 6687 from Safaricom Kenya Limited, Airtel Networks Kenya Limited and Telkom Kenya (Orange).The statistical package for Social Sciences (SPSS) Version 22 was used for data analysis. Data reliability was conducted using Cronbach’s alpha. Descriptive and inferential statistics was used to analyze the variables while regression analysis, Analysis of Variance (ANOVA), and chi-square were used to compare the relationships between integrated talent management process and competitive advantage to test for the goodness of fit of the model. The correlation and the multiple linear regressions was used to analyze the relationship between the independent variables, moderating variable and dependent variable. The study found that integrated talent management processes contribute to competitive advantage in telecommunication firms. It also increases organizational effectiveness and speed in innovation. In addition, transformative leadership had a major role in the successful implementation of integrated talent management processes, which drive competitive advantage. The study recommends that telecommunication firms should invest in integrated talent management processes to enhance their competitive advantage. In addition, the study concludes that telecommunication should invest in developing transformative leadership abilities as it contributes to successful implementation of organizational polices, strategies and is critical determinants of competitive advantage.