EFFECTS OF REVERSE SUPPLY CHAIN LOGISTICS ON PERFORMANCE OF IMPORTED FURNITURE DISTRIBUTING FIRMS IN NAIROBI COUNTY

Abstract

The study sought to examine how reverse transportation affects Imported Furniture Distributing Firms in Nairobi County. The Inventory theory and Theory of Constraints guided the study. This study adopted the descriptive Survey research design targeting 130 managers drawn from 26 Imported Furniture Distributing Firms in Nairobi County. Simple random sampling technique was used to obtain a sample size of 83 respondents to be used in this study. The study used both primary and secondary data. Primary data was obtained by administering questionnaires to the respondents in the companies while secondary data was obtained from the firms’ inventory records. Data was analysed using both descriptive and inferential statistical methods. It was established that reverse transportation significantly affected the performance of imported furniture distributing firms in Nairobi County as most of the furniture distribution firms had forward-looking supply systems and as such did not anticipate back-flow of items. It is recommended that the management of the firms need to make provision for product retrievals in their distribution cycles.