End User Factor Model for Adoption of Mobile Learning

Abstract

Education systems around the world are transitioning from the conventional educational practices to digitized learning for better service delivery. However, the adoption remains largely unrealized in economically transitioning countries due to low adoption of usage factors. This is as a result of learning institutions’ focus on the technical supply-side factors with little emphasis on the end user factor perspective of mobile learning. There has been inadequate research and development in IT usage factors to inform education sector’s uptake of Mobile Learning adoption in learning institutions. While a number of adoption models have been proposed and applied to the developed countries, they require domestication in order to address the specific consumer needs of developing nations. This thesis therefore aims to determine the usage factors that explain the low Mobile Learning adoption rates in learning institutions in order to develop a model which best support learner centered learning adoption in educational institutions. Questionnaires were used as research instruments to collect data. Data was then arranged and coded for analysis. Percentages, frequency distributions and means were used to analyze the collected data with the aid of the Microsoft Excel and Statistical Package of Social Sciences. Data was presented using tables, histograms, line graphs and pie charts which led to the findings and conclusions. Finally the results obtained indicated that training of mobile learning, enhancing attitude towards mobile learning and education on the internet and computer operations will increase usability of mobile learning.