Abstract:
The general objective of this study was to investigate the strategic management
determinants of value addition in the sea food processing sub chain in Kenya with
specific focus of the industrial fish processors in Kenya. Specifically, this study
investigated the effects of strategic planning practices, technological competitiveness,
market competition and corporate policies on value addition of the industrial fish
processors in Kenya. The study employed a survey research design in data collection.
This research employed quantitative data collection method whereby data was gathered
by the use of closed ended questionnaires which were self-administered. Factor analysis
was used to assess the validity and Cronbach alpha to assess reliability of the
questionnaire. Multiple regression analysis (standard and step wise) were conducted to
determine the relationship between the strategic management determinants and value
addition. Results confirm the varying importance of the strategic management
determinants in the sea food processing sub chain in Kenya. In general, the results
reveal that market competition and corporate policies have significant and positive
effects on value addition, while strategic planning and technological competitiveness
have insignificant effects on value addition in the sea food processing sub chain in
Kenya especially with the industrial fish processors in Kenya. The study recommends
that to improve value addition in the sea food processing sub chain in Kenya, managers
of the industrial fish processors in Kenya should nurture and develop market
competition and corporate policies.
Description:
THESIS SUBMITTED TO THE DEPARTMENT OF ENTREPRENURSHIP AND TECHNOLOGY, LEADERSHIP AND MANAGEMENT IN THE SCHOOL OF ENTREPRENEURSHIP, PROCUREMENT AND MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF DOCTOR OF PHILOSOPHY IN BUSINESS ADMINISTRATION OF THE JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY MAY, 2015
