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Effect of Bottom of the Pyramid Strategies on Market Performance of Fast Moving Consumer Goods Companies in Kenya

Wanjohi, Gateru James (JKUAT-COHRED, 2018-11-19)

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Author
- Wanjohi, Gateru James (1)
Subject
- Fast Moving Consumer Goods (1)
- Market Performance (1)
- Pyramid Strategies (1)
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Date Issued
- 2018 (1)
Has File(s)
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