Browsing College of Human Resource Development (COHRED) by Subject "Generic Strategies"

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Moderating Influence of Competition on the Relationship between Generic Strategies and Performance of Hospitals in Kenya

Ochodo, Grace Kahenda Ambuku (JKUAT-COHRED, 2022-05-26)

The purpose of the study was to ascertain the role of competition on the relationship between generic strategies and performance of Hospitals in Kenya. Specifically, the study sought to find out the relationship between ...
Perceived Effect of Total Quality Management on the Relationship between Generic Strategies and performance of Kenyan manufacturing firms

Wamalwa, Lucy Simani (JKUAT-COHRED, 2018-11-21)

The Kenya manufacturing industry contributes to 11% of the country GDP, 26% of the merchandise exported and 12 % of formal employment. The manufacturing industry in Kenya is faced with a number of challenges one of which ...

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