Abstract:
Purpose of the Study: The purpose of this study was to determine the relationship between
Green Packaging and the performance of food and beverage manufacturing firms in Kenya.
Methodology: An explanatory research design was employed in the study. All 172 of
Kenya's registered food and manufacturing businesses were considered using the census
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African Journal of Emerging Issues (AJOEI). Online ISSN: 2663-9335, Vol (5), Issue 11, Pg. 82-89
approach. Using questionnaires, primary data was gathered. This study employed 172
questionnaires. Version 25 of the SPSS statistical program was used to analyze the data.
Result: The study found that there is a correlation of 0.697 between Green Packaging and
the performance of Kenyan food and beverage manufacturing companies. Green Packaging
accounted for 48.2% of the variation in the performance of food and beverage
manufacturing firms in Kenya.
Unique contribution to theory, practice and policy: The Resource-based theory was
validated. The study noted that not all food and beverage manufacturing firms in Kenya
use reusable packaging materials and durable packages. On the same, the study noted that
firms use safe packaging that does not cause negative harm to the environment. The study
recommended that the firms should embrace the use of green packaging materials that can
be recycled and repurposed into entirely new products, so as to minimize harm to the
environment. The study concluded that implementing green packaging improves the firm
brand thereby increasing sales. The firms should use organic packaging to reduce pollution.
Lastly, it was suggested that the packaging should be affordable to avoid exaggerating
product prices which may affect the product pricing.
Keywords: Green Packaging, Returnable packaging, Package design, Manufacturing
