ROLE OF SUPPLY CHAIN OPERATIONS REFERENCE METRICS ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA: A CASE OF ISINYA FEEDS LIMITED

Abstract

The purpose of this study was to establish the role of Supply Chain Operations Reference Metrics on performance of small and medium enterprises in Kenya; a case of Isinya Feeds Limited. The study was guided by the specific objective, to establish the role of cycle time metrics on performance of Isinya Feeds Limited. The study adopted a descriptive study design to show the relationship between the independent and dependent variables. The target population of the study was Isinya Feeds Limited. The population of the study was 300 employees. The sample was 130 respondents drawn from the population using stratified random sampling technique, to whom a five-point Likert scale questionnaire was administered through a drop pick method. Both descriptive and inferential data analysis was done using SPSS version 24. Additionally, regression model was fitted using linear regression analysis to establish the role of Supply Chain Operations Reference metrics on performance of Isinya Feeds Limited. Correlation analysis was also done. The study established that cycle time metrics positively play a role in enhancing firm performance of Isinya Feeds Limited. Therefore, the study recommends it would be appropriate for the management of small and medium enterprises to exploit cycle time metrics on the day to day operations with the aims of attaining a competitive advantage over competitors in the market that will translate to attaining a superior firm performance of Isinya Feeds Limited. Mastering cycle time metrics can lead to other benefits including supply chain process efficiency and effectiveness.