Browsing Research Papers/conference proceedings by Author "Oloko, Dr. Margaret"

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Attitude towards Marketing Practices and its Effect on Consumerism in Kenya: A Survey of Household Consumers in Nakuru County

Njuguna, Peter Mwaura; Oloko, Dr. Margaret; Oyugi, Dr. Luke (IIste, 2017-02-08)

Consumerism has been defined as a social movement seeking to augment the rights and powers of consumers in relation to sellers (Kotler, 2000). It has spread to developing countries including Kenya but majority of ...
DETERMINANTS OF MOTORISTS CHOICE OF A PETROL STATION IN KENYA A SURVEY OF THIKA SUB COUNTY

Mwenda, Samuel; Oloko, Dr. Margaret (IJSSE, 2017-02-08)

Choice presupposes the existence of alternative courses of action and implies access or ability to follow any of the available courses of action without hindrance. Consumers make decisions by allocating their scarce income ...
INFLUENCE OF STRATEGIC ALLIANCE ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA

Onje, Francis; Oloko, Dr. Margaret (2017-02-08)

The strategy of allying with other organizations has become increasingly prevalent in order to strengthen their market positions and improve on their financial performance. In Kenya, the banking industry is cut throat ...

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